Storefront starter by

A fully featured starter to help you customize and deploy an ecommerce website. in minutes.


This starter brings:

  • Home, product and listing pages
  • Content editable via CMS
  • A/B test compatible
  • Analytics
  • Integration with VTEX, Shopify and Oracle
  • Minicart with
    • Coupons
    • Total
    • Subtotal
    • Promotions
  • SKU selector
  • Full text search
  • Search filters
  • Search pagination
  • SEO optmized
    • Meta tags
    • Rich results
    • OpenGraph
  • Cookie consent
  • Carousel
  • Product shelf
  • SKU selector
  • Breadcrumb
  • Search filters
  • Dropdown and hamburger menus
  • Minicart
  • Newsletter
  • Footer
  • Link Tree

Getting started

To execute this website on your machine, clone it to your local machine with git clone and make sure deno is installed.

Then open the terminal, change the directory to where fashion was cloned and type

deno task start

You should see the following output

$ deno task start
Task start deno run -A --watch=static/,sections/,functions/ dev.ts
Watcher Process started.
Starting live middleware: siteId=538 site=std
The manifest has been generated for 6 routes, 5 islands, 17 sections and 16 functions.
Githooks setup successfully: pre-commit
Starting live middleware: siteId=239 site=fashion
Listening on http://localhost:8000/

Now, open http://localhost:8000/. You should see the fashion starter running on your machine!

To continue from here, you can perform initial setup, understand folder structure, learn how to create common design patterns (components) and comply to best practices

Initial setup

Below is a checklist for the store's initial setup. After completing these tasks, your store will be ready to go live and won't need any further changes on this repository. If, after changing the content via's CMS, you feel the store is not ready for going live, you can learn how to customize the code


  • Ecommerce platform connected
  • Fonts added
  • Logo changed
  • favicon.ico, robots.txt changed
  • Design system changed

Connecting your e-commerce platform

Products, prices and promotions are provided by an ecommerce platform (VTEX, Shopify, Oracle). To connect to a platform:

Open the ecommerce's global config and set your credentials. Then, open /components/minicart/Cart.tsx and /routes/api/[...catchall].tsx and replace bravtexfashionstore to your account name.

After this, your should be using the products provenient from your ecommerce account

Adding fonts

  1. Copy & paste your font files (.woff/.woff2) to /static/fonts folder
  2. Open /components/GlobalTags.tsx component and replace @font-face tags accordingly, i.e. change font-family, font-style and font-weight. Now, change the src attribute with the right font path.
  3. Open tailwind.config.ts and change the fontFamily attribute accordingly.

WARNING: Do not forget to use the asset() function. Not adding it will increase the traffic on your site and lead to higher costs

If your don't know the font-family, font-style and font-weight, ask your designer for these values.

  1. Make sure you have your logo in .svg format
  2. Open your logo in your text editor and copy its content
  3. Open /static/sprites.svg
  4. Replace <symbol id="Logo" .../> with the content of your logo's .svg file. Make sure all <svg /> tags are replaced with <symbol /> tag and add the id="Logo" attribute. Also, make sure to have the xmlns attribute.

Adding default assets

Open static folder and replace favicon.ico, robots.txt and site.webmanifest with your own assets

Changing style (CSS)

  1. Run the store (with deno task start).
  2. Open the design system section
  3. Now, on your text editor, open tailwind.config.ts
  4. Change the default, header, badge, etc colors, text colors and border colors to better fit your desired design and check how the design system section changes.

Customize the store

If you are missing a functionality or the changes in the design system were not enough for accomplishing your project, you can fully customize all HTML/CSS/JS generated on your store by changing the code.

Understanding project structure

This code uses:

  1. Deno as runtime
  2. Preact as rendering engine
  3. Fresh as meta framework.
  4. as CMS, A/B Tester and Analytics

To better encapsulate the store's code and separate it from framework specific code, all HTML generator code was placed into components folder, whereas all logic related code was placed under sdk. This means that UI elements, like product shelves, footer, header, product galleries etc are all placed into components whereas code for computing the prices, adding to cart etc are placed under sdk. Other folders are framework-specific glue code, and serve for:

  1. islands: Fresh based folder for adding JavaScript to the frontend. More info at Fresh's docs
  2. routes: Fresh based folder for responding custom routes to the store. More info at Fresh's docs
  3. static: Fresh based folder for serving static content (assets). Check out Fresh's docs
  4. import_map.json: File containing your dependencies. Check out Deno's docs
  5. tailwind.config.ts: tailwindcss configuration file. tailwind docs
  6. sections: folder for making components both editable and composable on the CMS. Check out's docs
  7. functions: folder for adding dynamic data to sections provenient from third party APIs, like ecommerce platforms, ERPs, contentful, wordpress etc

Recipes's commitment to outstanding UX requires minimal work by user's devices. This usually means shipping zero or almost to no JavaScript to browsers. This starter uses state of the art design patterns to create rich UX with HTML and CSS only.

Sometimes, it may be difficult to understand everything that's going on a production-ready code like this starter's components. To learn how to create common UI patterns with HTML and CSS only in a simpler context, take a look at's recipes

Best practices

The best practices for managing the project on the long run rely around respecting folder structure. This means:

  1. Add .tsx files on components folder only
  2. Add preact hooks on sdk folder.
  3. To make a component editable, create it on the components folder and add an export { default } on the sections folder
  4. To add JavaScript to the browser, create a component on the components folder and add an export { default } on the islands folder

Check performance best practices on's docs.

Thanks to all contributors !

Storefront Contributors